Select a bad and a good waiting experience, and contrast the two situations
with respect to the aesthetics of the surroundings, diversions, and other
People tend to remember bad experiences more clearly than good experiences in my
Identify three service businesses you patronize on a regular basis. For each
business, complete the following sentence: I am loyal to this business
Three service businesses that I patronize on a regular basis include: landscapers,
maids and Northe
Observe supermarket shoppers who use self-service checkout lanes, and
compare them to those who use the services of a checker. What difference do
you observe? How many of those conducting self-service scanning appear to
run into difficulties, and how do t
Select a service organization of your choice, and find out what its pricing
policies and methods are. In what respects are they similar to or different
from what has been discussed in this chapter?
The service organization that I chose for this assignment
Describe why pricing of services is more difficult compared to pricing goods.
Putting a price on a service is definitely more difficult that putting a price on goods.
With services, there are nonmonetary costs involved such as: time costs, physical
List 5 ways in which investment in hiring and selection, training, and ongoing
motivation of employees will pay dividends in customer satisfaction for such
organizations as (a) a restaurant, (b) an airline, (c) a hospital, and (d) a
Select a specific service product you are familiar with and identify its core
product and supplementary services. Then, select a competing service and
analyze the differences in terms of core product and supplementary services
between the two services.
Think about the last time you experienced a less-thansatisfactory service experience. Did you complain? Why?
If you did not complain, explain why not?
The most recent less-than-satisfactory experience that I had was at the Dallas Love
Field Airport when I
Provide two examples of service firms that use service levels (other than
airlines, hotels, and car rentals) to differentiate their products. Explain the
determinant attributes and service levels used to differentiate the positioning
of one service from a
Describe the difference between high-contact and low-contact services, and explain
how the nature of a customers experience may differ between the two.
Companies need to adjust their contact services to their customers demands in
order to be successful. D
What are the eight common differences between products and services?
Illustrate your response with an example. DUE THURSDAY by 11:59 pm
MST. Reply to 1 of your peers posts DUE SUNDAY by 11:59 pm MST.
According to our textbook, the eight differences betwee