Marketing Exam 1
Marketing - The process by which companies create value for customers and build strong relationships in order to
capture value from customers.
Production Concept the idea that customers will favor products that are available and highly af
Cluster Final Exam
1) Upstream from (B) the manufacturer or service provider is the set of firms that supply the raw
materials, components, parts, information, finances, and expertise needed to create a product or
2) Distribution chan
MKT QUIZ 1 ch 2 & 3
Strategic planning: Process of developing and mainting a strategic fit between the
organizations goals and capabilities and changing marketing opportunities. Steps: Defining
company mission, setting objectives and goals, Designing busi
Mission Statement: A broad description of a firms objectives and the scope of activities it plans to
undertake; attempts to answer two main questions: What type of business is it? What does it need to do
to accomplish its goals and objectives?
Exam 1 Review Sheet
*Please fill out this sheet with definitions or explain the concepts. Turn this in on Blackboard.
What is Marketing?
-an organizational function and set of processes for creating, communicating
Exam 2 Review Sheet
What does a product refer to?
The specific combination of goods, services, or ideas that a firm offers to its
New Category Entries
Products that are new to the company but not the marketplace