MKT 3020 FINAL EXAM QUIZZES
CHAPTER 12 & 13
1. When carl decided to migrate to England, he was preoccupied with looking up on the
internet data for accommodation. He also talked with his friends and relatives in England
on available op
MKT 3020 MIDTERM Tuesday February 23, 2016
What is CB? How is consumption related to CB?
Consumer Behavior: set of value-seeking activities that take place as people go about
addressing their real needs
When a consumer is motivated by a need, a
Discussion Post #7 Reference Group
Prompt: Please indicate either a type of Reference Group or a type of Reference Group
Influence and then explain a situation in which it has affected your consumption behavior.
Response: One reference group of mine is my
MKT 3020 Exam #1 Study Guide (Ch.1-7)
Chapter 1: What is Consumer Behavior (CB)
CB is human thought and action involved in consumption and its also a field of study.
CB is a set of value-seeking activities that take place as people go about solving thei
Discussion Post #6 Appeals
Advertisers use a number of appeals to persuade consumers. Considering the appeals discussed
in Chapter 7, which one do you think is the most effective at persuading you? Which one do you
think is the least effective at
February 10, 2015
Chapter 6 Assignment
The Jung Typology quiz is very much like the trait approach to personality because it asks
many questions about specific traits and actions of people. To be more specific, the test is a
January 30, 2015
Chapter 3/4 Assignment
My ad is for Merrell hiking boots. The ad depicts a backpacker who has reached a
summit after hiking for three days. The ads slogan is, Dream Big! Merrell Will Get You
There. This shows that anyone can reac
Discussion Post #2 Enhancing Consumers Attention
Prompt: As consumers, most of us are bombarded with advertisements and other marketing
communications in our everyday life. From a marketing perspective, companies have a difficult
time "cutting through the
Discussion Post #3: Exemplars
Prompt: For each of the following categories, what would you consider to be the EXEMPLAR?
For each one, please explain WHY you think it is the exemplar.
1. Ice Cream
2. Tennis Shoe
3. Radio Talk Show Host
4. Social Network
Discussion Post #4 Motivations
Prompt: Please describe at least 2 utilitarian and 2 hedonic motivations that led you to choose
to attend Ohio University.
Answer: According to the CB book, utilitarian motivation is the "drive to acquire products that
Discussion Post #1 Perceptual Mapping Hotels
Prompt: Perceptions vary based on the individual person. Therefore, perceptual maps might
vary greatly amongst the people who are creating them. For this discussion, consider your
perceptions of the various hot
Discussion Post #5 Ideal and Actual Self
Prompt: Based on Self-Congruency Theory, consumers tend to match their product purchases
with their self-concepts. Thinking of your clothing purchases, where do you prefer to shop?
Which retailers provide clothing