I think that print media has turned to market segmentation because in historical
times, there was only one newspaper that everyone could turn to. Now, there are so
many different people with many different attitudes and personalities. By narrowing
For thousands of years, people, government and
organizations have developed ways to improve
communication. Why is it such a consistent force
throughout the progress of civilization? Comment on
this topic. I'll join the conversation from time to
1. Consumer rights movement and copyright communities have collided
because those in copyright always have to think about the rights of the
consumers but still try to keep the author, musician, or whatever else, happy.
2. The lesson ab
1. The main obstacle that libertarian media systems face is trying to convince the public
that they are telling the truth, since many people arent sure what to believe. Its hard to
choose the best ideas and values when you arent sure what is true
1. The impact that the of consolidation of ownership of the various media has
on the assumption that the public can find a balance of diverse views is that it
leads to the public actually not having very diverse views. If a popular media
1. Advertising is an essential element in modern consumer economies because when
the production of goods and services increases, so does advertising. We usually only
know what to buy because we have seen the product from advertising.
1. What differentiates the role of audience in public relations from other mass
communication, is that public relations doesn't try to manipulate it's audience to
thinking something false, but rather tries to persuade it to see the interests of t
1. Everything we do now to entertain ourselves uses technology. Cellphones,
computers, radios, and television are all our leading sources of entertainment
and they all are made with technology.
2. The major genres of media-delivered entertainment
1. News and newsworthiness are linked because they both deal with change.
News reports the change while newsworthiness rates to see how important
that change actually is.
2. Judgment is an important role in deciding what makes the news
1. Steve Jobs first step was the Computer Revolution from 1980 to 1994, which
paved the way for the new media landscape by increasing productivity for
everyone who used it.
2. The second stage, the Internet Revolution, created a marketplace of
1. Music industries, even when radio companies started to go down, where able
to use airplay to advertise the music. Even though radio was important for
music industries, they were still able to make money through airplay. Radios
1. I think that the battle between Hollywood and the television industry after
World War II was due to the fact that television was something new and
exciting that families could sit down and watch together every day, or week.
2. Some examples of
1. The New York Sun was pivotal in the growth of mass media because of how
affordable it was. Almost anyone who wanted the paper could get it and lots
of imitators soon joined this style of paper.
2. New printing inventions were invented that made
1. Profit is a necessity for mass media in a capitalistic system because if profit
goes down at all the owners of the company will have to find a new executive
who will be able to keep their company afloat.
2. Revenue streams of U.S. mass media ha
1. All four primary technologies of mass communication use science and
engineering to spread messages across the world in different ways.
2. Printing technology produced the book, newspaper and magazine industries.
Chemical technology has helped w
1. Personally, I definitely spend a large portion of my day using different forms
of mass media. There is media all around and almost everything I do revolves
around it in some way.
2. It is a lot easier to get a message across than it was back in