Forms of Business Ownership and Organization
90% of firms with employees have fewer than 20 people on staff.
98% have fewer than 100 employees
More than 20 million people in the United States earn business
income without employees.
Almost the sales in the
The Financial System
The financial system is the process by which money flows from savers to users.
Savings is a function of many variables.
Funds can be transferred between users and
Management, Leadership, and the Internal Organization
Management is the process of achieving organizational objectives
through people and other resources.
Managers ability to understand and use the techniques,
knowledge, and tools and equ
Marketing- set of processes for creating, communicating, and delivering value to
customers and for managing customer relationships in ways that benefit the
organization and its stakeholders.
Marketing begins with discovering unme
Promotion and Pricing Strategies
Promotion is the function of informing, persuading, and influencing a purchase
Integrated marketing communications (IMC) is the coordination of all
promotional activitiesmedia advertising, direct mail, personal s
Competing in World Markets
Boosts economic growth
More efficient production systems
Less reliance on the economies of home nations
Exports: Domestically produced goods and services sold in markets in other
Using Technology to Manage Information
Data raw facts and figures
Information knowledge gained from processing data
Information system organized method for collecting, storing, and
communicating information on operations
Chief information officer executiv