1
Porro
Gabriel Porro
Prof. Dudon
MGT 424 Family Business Management
February 12, 2014
Case Assignment #1
Just as I was reading the case title I automatically new this assignment was going to be
exciting for me. Nobody is excited about writing a paper but
Executive Summary
The following report presents a business feasibility analysis for a Beauty 2.0. The
business idea, market and competition report, marketing, and financial analysis are
included in the analysis and recommendations are given for the busine
Primary Market Research
In order to better analyze the market potential for our application Beauty2.0 we obtained
all of our information throughout customer and expert surveys. We talked to people that
sell the products that Beauty2.0 promotes and provide
