McCarthy's 4PS: Timeworn or Time-Tested?
Author(s): L. McTier Anderson and Ruth Lesher Taylor
Source: Journal of Marketing Theory and Practice, Vol. 3, No. 3 (Summer, 1995), pp. 1-9
Published by: M.E. Sharpe, Inc.
Stable URL: http:/www.j
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PHOTOGRAPH BY MELISSA GOLDEN
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