Prior to conducting quantitative research, SAME performed thorough secondary research
for Cece Couture, to define their industry, company, brand, competitors, and consumers. After
analyzing this data, SAME decided that a better target for Cec
B.4 Moderator Guide
Research Objectives / Informational Needs
Team Validity is conducting a focus group study to gather qualitative research in an
effort to obtain an overall better understanding of our target consumer, 18- to 24-year-old UF
Suzies Dogs and Drafts is a unique entity in the downtown Youngstown area. They are
the only restaurant downtown to offer a semi-fast food, and the only place to serve food past 2:30
AM (Tombo, 2014). Their brand attributes include
Suzies is located in downtown Youngstown, next to numerous other restaurants, bars and
similar places. When deciding the direct and indirect competitors it is difficult to place Suzies in
a specific category. See Appendix 1. To place
SWOT Analysis: Suzies Dogs and Drafts:
Suzies Dogs and Drafts offers a unique and fun atmosphere for customers.
They are not completely a restaurant or completely a brewery, which separates
them from competitors.
The wide variety of toppings an
For this part of our research we conducted quantitative research. Quantitative research is
a formal, objective, systematic process in which numerical data are utilized to obtain
information about the world, according to the lecture notes.
Suzies Dogs & Drafts is a local brewery and gourmet hot dogs shop featuring classic and
innovative toppings. Suzies prides itself on taking the best ideas and trends to have a friendly
and casual nightlife spot. The 4.0ers will conduct
Because of Suzies location in downtown Youngstown, near Youngstown State
University, current customers are primarily from this area. The target market ranges primarily
from ages 18 to 24 year old college students.
With the university co
Suzies Dogs and Drafts mission is to emphasize sustainable practices and local foods,
using the finest local ingredients available (Suzies Dogs and Draft, 2013). They are concerned
with making gourmet hot dogs that feature innovative top
According to the United States Drinking Places and Bars Industry-Capital and Expenses
Report (2013), the drinking places and bar industry is primarily engaged in preparing and
serving alcoholic beverages for immediate consumption (p.3).