Jan. 29 Media Relations
How do media relations work?
What do the media have that we need?
What do we have that they need?
The information subsidy- media need information to create news stories; with information not
widely available PR practitioners hav
Organizations identify something as a problem or opportunity, define it and then suggest
Issues are anything that can be decided in the courts, Congress or public opinion
Issues are questions that demand an answer: gun cont
Power distance, uncertainty, masculinity, collective individualism, LTO
Value of Hofstede
Dimensions can be expanded beyond the workplace to understand how publics may act in
certain situations (esp. risk or crisis)
New Dimension- LTO
Internal affects external
In most public relations situations, poor communications and coordination inside an
organization translates to poor communication with publics.
What is good internal communication?
Identify 10 features of effective internal comm
ICA AUDIT OVER ASEZA
Overview: The Aqaba Special Economic Zone Authority (ASEZA) provides all of the services
required by the people and businesses in the Zone. A recent ACED Program report noted that
internal and external communication problems in the Zo
GUN REGULATION IN AMERICA
The National Rifle Associations vs. Regulation of guns in United States
The purpose of this paper is to examine the heated gun control regulation issue occurring
in the United States of America with a specific group known as Na
Community relations is an outcome of the PR professional serving as the boundary
Key Distinctions in Publics
Public- people with an interest in your organization (can be latent, aware, and active)
1. Explain public affairs and government relations through the concepts discussed in
class and in the readings. Explain the role that issues management plays in public
affairs. Finally, use the ROPE formula to create a ROPE for Al
PRE Emergency PR
Crisis Public Relations
o Preparing for the worst
Provide accurate information
Maintain positive image of the organization
Think about all of the things that might go wrong in your organization
Nike Corporation and Social Transparency
The purpose of this paper is to examine the Nike Corporation and the crisis which arose
in the early 1990s pertaining to their unethically seen practices of because of sweatshops in third
world countries and how et
Input- brining information in to make better decisions
Information can be formal research, environmental scanning, etc.
Public relations provides inputs by listening to publics and researching
Throughput- organizations need to get that input to th