For each of the following
theories, be sure that you can do all of the following:
Identify the communication phenomenon that the theory explains
Briefly describe how the theory explains the phenomenon
Understand the consequences of t
Schema and Attribution Theories
-Schema is a cognitive structure that organizes information into a cluster of ideas
and categories that seem to go together.
-The kinds of schema are prototype, stereotype and scripts.
-PROTOTYPE: the ideal ch
Social penetration theory (Objective)
-Getting to know you.
-Self-disclosure is key to relational development, the more you disclose the closer
you become. (Onion model)
-Breath: How many areas do you disclose over? (Superficial i
-Look at social interactions in a scientific approach with hard science
-The predictions PP makes is more probabilistic; that is more likely or less likely. (But on
a individualist scale you can not make a prediction)
Uncertainty reduction theory (Objective)
-Tries to predict when people are most motivated to reduce uncertainty
-Drive to reduce uncertainty about a new acquaintance is based on three factors.
1. Anticipation of future interaction: (not about liking)
A complex transaction in which overlapping messages simultaneously affect and are affected by
other person and multiple other factors. Bonded by the scale of either one-to-one or one-to-few.
Symbolic interactionism (Slightly less in
-The big idea behind dramaturgical metaphor is that everyday life is like a stage
play and effective communication is giving a good performance.
-Onstage is where you give a performance
-Backstage is where you practice a performance
Critical (both Marxist and
Marxist- The idea that if you understand how money and ownership work, you can learn a lot
about the society.
-Ontology: Realist/Refined social constructionist- people behave in rational ways.
-Economic base gives
Be able to explain the difference between transactional and constitutive approaches to
Transactional: Sender =>Message (channel) => Receiver. Emphasis on Explicit Comm (did
they get the message?), Individuals Short-te
Objective Theory: Explains the past and present, and it predicts the future. It must be simple,
testable, have practical utility and quantifiable research.
Interpretive Theory: Should accomplish some or all of the following; crea