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  • 7 terms


    Marketing Research Process Steps


    Six major steps: ▪ Problem defini on – establish problem that needs to be addressed, be specific ▪ Informa on needs – what kinds of informa on are most appropriate for solving the problem ▪ Type of study or research – many kinds available (exploratory, descrip ve, casual); should choose based on what you are trying to accomplish ▪ Data collec on – depending on what kind of data is needed, researcher must establish the specific data sources including the sample being studied ▪ Data analysis and conclusion – someone (internal or external) must analyze the data and draw conclusions that address the stated problem ▪ Repor ng – a report is usually wri en to communicate the findings to the organiza on

    • Marketing Management Test 1
    • 7 terms
    • Vocabulary for Marketing Management Test 1. Find, create, and access flashcards with Course Hero.

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