1. Compare strategic planning by BBBSA with planning by for-profit organizations?
What are the similarities? What are the differences?
They are similar because both offer service products that satisfy the needs and wants of
their stakeholders. They also b
1. Compare the pricing strategies of Method, ReadyMade, and Acid+All. Do all of these
relatively new brands use the same strategy? Explain.
Yes they all use value based pricing as their strategy. Readymade uses a penetration
pricing approach that prices t
1. How would you describe Timkens customers? How do they differ from end-users?
Timkens customers tend are companies that need help in friction management, metallurgy, and
steel. Timkens customers believe the company has engineering expertise that can hel
What type of retailer is Nordstrom? Describe the characteristics it shares with
other retailers of this type.
Nordstroms is a department store. They have a direct relationship with the customer.
Like Macys and JC Penny each individual store is a buying
Using the factors identified by marketing researchers that influence price sensitivity,
explain why U.S. consumers are not overly price sensitive when it comes to buying candles.
U.S. consumers are not overly price sensitive because Root candles are vi
1. What types of marketing decisions apply to a service like a restaurant? Organize your
answer along the 4 Ps.
When looking at marketing decisions that can be applied to a restaurant while referring to the 4
P's, lets first look at
PRODUCT DECISIONS: I l
Is it legal, yes we do believe it is legal because no laws were broken because what was
given was a gift for Christmas not a bribe. Is it ethical? Yes it is because what was given was not
a bribe. These two gentleman had a good relationship for over 10 ye
Collecting quality information for marketing decision question
In observation data collection strategies the research methods that are setup all
determine the observation methods that may be used. As soon as any data is collected then the
Are the Black Friday deals discussed here examples of seasonal discounts? Why or
Yes they are examples of seasonal discounts because they only come around during the
holiday shopping season. Black Friday deals always fall on the same days each
Yes I believe that real California cheese was an excellent brand name. It emphasizes the
product which is cheese, it informs where the cheese is produces which is California, and it
places importance on the word 'real' which is a word that people assoc