1. In general, what is the maximum price that can be charged for a product or service?
If there is no competition, it is the price at which benefits are just noticeable more than the evaluated
If there is some sort of competition, use th
Compare the role of seller in consumer markets with a seller in business-to-business markets.
Seller in consumer markets: Focus more heavily on consumers emotional needs/wants or those of the
consumers family; relationship is
List the uses for forecasts in B2B marketing?
Time horizons: how far into the future; embrace vs. resistant to change; how quickly; delivery time frame
Barriers to entry or exit
1. What are the benefits created by branding?
Externally, a branding effort will help you:
+ Increase awareness and recognition for your products and service
+ Differentiate yourself from competition
+ Communicate and reinforce your organizatio
B2B Finals Study Guide
Commerce transactions between businesses (ex: manufacturer and wholesaler;
wholesaler and retailer)
B2B volume > B2C volume
Business Marketing (also known as industrial marketing):
Practice of indi