Chapter 7 Review Questions
1. What is a product? What is a service? What is an experience?
2. What types of products do we distinguish?
3. What are the three levels of a product? Can you name examples?
4. What two broad classes do products and services fa
Chapter 10 Review Questions
1. What is a supply chain? What is the upstream/downstream supply chain?
2. What is a value delivery network?
3. What is a companys marketing (or distribution) channel? How is this different from a
companys supply chain?
Chapter 12 Review Questions
1. What is the promotion mix?
2. What are the five major promotion tools? What are advertising, sales promotion,
personal selling, public relations, and direct marketing? How are they different?
3. What are major factors changi
Chapter 9 Review Questions
1. What is a price? What role does value play in pricing?
2. What are the considerations in setting price?
3. What is the price floor? What is the price ceiling? How do competition and other
external factors affect pricing?
Chapter 8 Review Questions
1. What are the two ways a company can obtain new products?
2. What is new-product development?
3. What are the major stages in new-product development? Understand what each stage
is about and what components each stage encompas
Draft syllabus 187 (corrections made first day of class if needed)
San Jos State University - School of Global Innovation and Leadership
Course information from MYSJSU:
Global Dimensn Bus
Tu 6:00PM - 8:45PM
Boccardo Business Center 222