Test #2 Review (Ch.3-6)
Chapter 3: Three Paradigms of Knowing
Introduction: In this chapter, we begin with an overview of three methodological ways of
knowing about communication: discovery, interpretation, and criticism. Each of th
Exam 3 Communication Research Study Guide
Chapter 7 Survey Research:
Survey Research Claims
Claims- general premises or propositions.
Survey research typically makes claims from the discovery paradigm about empirical or
observable or quantifiable data.
Communication Research Test #4
Chapter 13 Ethnographic Research:
Ethnography- is a method for grasping the natives point of view, and it is the
trademark of cultural anthropology.
Macroethnography- involves years of field research, sometimes by numerous
Communication Research Test #1
Theories- descriptions and explanations for how things work, what things mean, or how
things ought to work differently.
Axioms- statements about the relationships among two or more concepts, relationships