October 20, 2014
Twitter Case Analysis
Hype vs. Reality
1. Some of the key potential advantages observed in the case analysis involved speed and
accessibility in communicating with the target audience. I noticed that they were able to
McDonalds Case Analysis
1. Some potential advantages for an organization using social media could be: Social media
reaches a larger audience and gets the companys name/brand out there. It creates a way for
people to disc
McDonalds Twitter Campaign:
Hype Vs. Reality
Grades for Case Analysis
Individual Investigation Alert! Due in 1 week!
Social Media: An Introduction
Thou Shalt Not Ever Say:
We will use social media.
Company 1: Nike
When they Tweeted they
were motivational Tweets.
They posted engaging
They frequently Tweeted
links to other
communications, such as
articles or videos.
They Tweeted a lot more
MARKETING COMMUNICATIONS COURSE SUMMARY ACTIVITY:
This is an open note, open friend, open book, open slide, group encouraged activity designed to
help you review key concepts we covered in class over the term and to put your creative
MARKETING COMMUNICATIONS COURSE SUMMARY ACTIVITY
Toadstool: Invented the Truffle Cupcake
Sweet Life Patisserie: High brand recognition & product variety (they also make pie and ice
The Sassy Cupcake: Push Pop cupcakes & they ar
November 10, 2014
Individual Investigation 2
Option 1: Product Placement in Skyfall
Product placement is an essential tool in advertising and displaying product features. It
is especially useful by showing usage and increasing awareness of
October 27, 2014
Tim Tebow T-Mobile Ad
The advertisement I will be analyzing is a T-Mobile ad which features Tim Tebow as a
celebrity endorsement. The story line depicts Tebow, a free agent in the National Football
Southern / PNW fusion gastropub
In-house cider & mead brewing
Deep in the woods feel
Above average price
Rising pay wage
High minimum wage
Local business friendly
November 23, 2014
Personal Application Tweets:
Successful Strategies/Tweets/TacticsPrimarily the Seahawks focus on promotion for upcoming games. There is a lot of news on
injury updates, player
The Elk Horn Brewery
Analysis of Environment
The Elk Horn Brewery is new to Eugene, offering Southern-Pacific Northwest fusion style
experience. This means they provide a southern style cuisine with a Pacific Northwest twist.
They also offer their o
MKTG 420 Final Study Guide
Chapter 13, Chapter 14 Class Resource #8
The why behind media strategy
o Advertisers need media to reach audiences
o Choice of media determine which media companies earn billions of dollars invested
Beyoncs Lemonade and her IBP
Chapter Seven, Resource Five and Class Discussion
Developmental advertising and promotion research (before ads are made)
Used to generate opportunities and messages
Provides critical information to produce ads and promotion
Seeks feedback designed
Option 2: Public Relations Problematization
1)Read/view the following information on the following PR
2) Personal Reflection
Based on my own personality, it takes a lot for me to share things
about brands. Whether it be marketing camp
TEXTBOOK STUDY GUIDE: MKTG 420
4) Influencer Marketing
5) Corporate Advertising
1) Promotion Industry Trends
2) Structure of the Promotion Industry
1) The Selling Process
2) Sales Management
1) The Rise of Advertising
The Super Bowl Conundrum
1.This analysis will be based of Jeeps 2015 super bowl commercial. The ad features beautiful
sweeping shots from places in the United States to across the world while a cover of This land
is your land softly plays in the backgroun
Case Analysis: McDonalds
1. The first advantage of an organization using social media is the ability of interacting with
customers. Social media offers a fast and easy way for people to reach out to a company and for
the company to respond in a timely man
Option 1: The Super Bowl Conundrum
For this assignment, I chose to analyze the Axe Peace commercial that aired during the Super
Bowl in 2014. I decided that I wanted to discuss this ad because it has many underlying
Individual Assignment 2
Product Placement and Branded Entertainment
1) Product Placement in Nightcrawler
a. Wells Fargo: Right at the beginning of the movie, the main character of the film
(Lou Bloom) is shown driving down the streets of Los Ang
Happy More-than-Halfway Point!
Group Rough Draft Due Next Class
Bring one to turn into me, at least one to have with your group!
Individual Investigation #2 Due in 1 weeks!
Internal vs. External
The Case Analysis Due Next Class!
Answer the questions. Dont worry about page #.
Individual Investigation #1 Alert 1 weeks!
Wake Up Question
What makes an effective
BRANDED ENTERTAINMENT &
Class Business & Agenda
Marketing Research Requirement Alert!
Group Project Rough Draft Alert!
Analysis of the Marketing Environment
Bullet Pointed IMC Toolbox & Campaig
Proposals due next class!
Who to serve?
How to be different?
Shifts in Enviro
Group Proposal is due!
Case Analysis 1 Weeks Alert!
Applebees Part 2: Late Night
Wake Up: Part 1
WRITE DOWN YOUR THOUGHTS,
MKTG 390 Marketing Research Fall 2016 CRN: 13889
AD EXPERIMENT ASSIGNMENT
45 points; due November 15th by 12:00 noon
Submit completed assignment through Canvas
Name: Jacob Stranahan
Student ID number: 951336374
For this assignment, you will design an expe
Charles H. Lundquist College of Business
MARKETING 420, Section 23915, MW 4:00-5:50 p.m.
Dr. Linda Price
11:00-11:45 a.m. MW
Class Resources By Tentative Date and Topic
MKTG 420, Winter 2017, 23915
Title & Link
Branding in the Age of Social Media
The World of
Jacob Stranahan, Michael Sorric,
Naif Alageel, Luwen Lin
March 19, 2017
Tesla Marketing Strategy
Tesla was founded in 2003 by a group of engineers in Silicon Valley. These engineers had
one goal: to prove to the world that electric