Rick Sheinin: FOMOSonar
The app market is evolving
App provides stuff to users because they showed up.
The app brings users and engages them in the social world.
the app market is unpredictable. It is really hard to predict where the app will be
in 5 yea
David Embree is the founder of AthletePath
marketing for athlete path started locallygoing to events, sending emails.
don't advertise presently. have done a few trade shows. very customer oriented.
found out by people via google search
next step is to hi
Strengths-reach people who you originally couldn't, quickly get information to the
public, you can be interactive
Weaknesses-limited space in a tweet, irrelevant use of social media site,
mistakes can blow up, can't reach older people, not p
MKTG 199 social media marketing: guest speaker Pinky Gonzales April 16th
having a unique name sticks in peoples minds.
LA is the epicenter of the entertainment industry
pinky was in the right place at the right timeNashville during the time the
April 18th guest speaker Lindsey Kate McCarthy from CAWood Marketing
there needs to be strategy with social media. goals.
blog: the heart of social media campaign. gets users to interact with website,
make announcements, promote other social media channel