How to Craft Compelling Copy
CO P Y W R I T I N G 1 01 - H O W TO C R A F T CO M P E L L I N G CO P Y
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Were dividing Oregon into regions and exploring them as a team through projects. Take the region your team was
assigned in-class and build the following two assignments.
Central-south Willamette Valley (Salem to Eugene)
5 Ways to Build Success in Oregon Brands
1) Know your Process
You cant guarantee results, but you can set up a process that you can measure for results. Your process will
concentrate all your talents and skills on telling a story.
For example, measuring y
Information in this brief is comprehensive, concise, and is the most updated information. In other words, to preserve the copywriter's
sanity, the client/agency is responsible to make sure anything said during phone
PEER GROUP EVALUATION FORM
Rate your teammates on a scale of 1-4:
1 means not at all.
4 means they had the best possible performance.
Name of Group Member
Time Rating: Did the person
make it to meetings, were they
prepared and on-t
Youll fill out one of these for each team assignment you do.
Key: 5 means youre pretty much there. 1 means you totally dropped the ball.
Professionalism: organized, well-edited, readable and focused. No typos, good word
Exactly what will this project do to support that mission:
What will the final deliverable look like (please attach pictures/drawings if necessary)?
When is the due date?
What does the sche
o Good engineering, terrible design
Its easier done than said
o Know what your cstomers want before they do
o Observe and invent
o Do and learn, dont wait and see
o Make the leap from saying to doing
o Nobody cares what you s
Notes for Digital Social Branding
January 10, 2013
Digital is not new
Technology is not new
Technology is always disruptive
The web as a construct is social, and it always has been
What do new markets look like?
o Musician example
Band Recording company
Syllabus: J460 Oregon Brands
Instructor: Chris Stadler
Location: 221 Allen
Office Hours: after class and check updated course calendar
Answer the question: Why is Oregon a good place for brands?
Why do some b