consumer buyer behavior
the buying behavior of final consumers-individuals&households that buy goods&services for personal consumption.the simplest model of consumer buyer behavior is the stimulus-response model
market-skimming pricing (price skimming)
setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price, the company makes fewer but more profitable sales.
promotion mix (or marketing communications mix)
consists of the specific blend of advertising, public relations, personal selling, sales promotion, & direct-marketing tools that the company uses to persuasively communicate customer value & build customer relationships
Average Rating (from 1 Student)
Top Course Tags
A Few Big Assignments
Always Do the Reading
Not too easy. Not too difficult.
I recommend this class because you learn so much about the internal environment of business and what it takes to attract customers to a brand, product, store, or location. It is just a really insightful class and really helpful in terms of business.
I gained a higher knowledge of the business world and what it takes to be successful in marketing products. Also that businesses focus heavy on customer value and not so sales because value will drive sales and make loyal customers. The internal of the business is to me the biggest and that's what this class taught me.
Hours per week:
Advice for students:
Focus on remembering the learning objectives from each section, that will help you a lot when taking the test.