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BA 317 MARKETING

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    CHEN, Staff, lweis, JessycaLewis, MarieMayes, forrestel, DOUGWILSON, cindywang, tull, Roger Rutan

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MARKETING Questions & Answers

MARKETING Flashcards

MARKETING Advice

MARKETING Documents

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MARKETING Questions & Answers


MARKETING Flashcards

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  • 28 terms

    Term:

    Strategic Planning

    Definition:

    the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities

    • BA 317
    • 28 terms
    • Vocabulary for BA 317. Find, create, and access Chapter 2, flashcards with Course Hero.
  • 20 terms

    Term:

    customer insights

    Definition:

    fresh understandings of customers&the marketplace derived from marketing info that become the basis for creating customer value&relationships

    • CH. 4
    • 20 terms
    • Vocabulary for CH. 4. Find, create, and access BA 317, flashcards with Course Hero.
  • 34 terms

    Term:

    consumer buyer behavior

    Definition:

    the buying behavior of final consumers-individuals&households that buy goods&services for personal consumption.the simplest model of consumer buyer behavior is the stimulus-response model

    • ch.5
    • 34 terms
    • Vocabulary for ch.5. Find, create, and access BA 317, flashcards with Course Hero.
  • 28 terms

    Term:

    market-skimming pricing (price skimming)

    Definition:

    setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price, the company makes fewer but more profitable sales.

    • ch.11
    • 28 terms
    • Vocabulary for ch.11. Find, create, and access BA317, flashcards with Course Hero.
  • 27 terms

    Term:

    Market segmentation

    Definition:

    dividing a market into smaller segments w/ distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes

    • Ch.7
    • 27 terms
    • Vocabulary for Ch.7. Find, create, and access BA317, flashcards with Course Hero.
  • 29 terms

    Term:

    product

    Definition:

    anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need

    • ch.8
    • 29 terms
    • Vocabulary for ch.8. Find, create, and access BA317, flashcards with Course Hero.
  • 24 terms

    Term:

    promotion mix (or marketing communications mix)

    Definition:

    consists of the specific blend of advertising, public relations, personal selling, sales promotion, & direct-marketing tools that the company uses to persuasively communicate customer value & build customer relationships

    • ch.14
    • 24 terms
    • Vocabulary for ch.14. Find, create, and access BA317, flashcards with Course Hero.
  • 22 terms

    Term:

    new-product development

    Definition:

    the development of original products, product improvements, product modifications, & new brands through the firm's own product development efforts

    • ch.9
    • 22 terms
    • Vocabulary for ch.9. Find, create, and access BA317, flashcards with Course Hero.

MARKETING Advice

  • Average Rating (from 1 Student)

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    Overall Rating Breakdown
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  • Top Course Tags

    A Few Big Assignments

    Always Do the Reading

    Requires Presentations

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    • Profile picture
    Dec 09, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I recommend this class because you learn so much about the internal environment of business and what it takes to attract customers to a brand, product, store, or location. It is just a really insightful class and really helpful in terms of business.

    Course highlights:

    I gained a higher knowledge of the business world and what it takes to be successful in marketing products. Also that businesses focus heavy on customer value and not so sales because value will drive sales and make loyal customers. The internal of the business is to me the biggest and that's what this class taught me.

    Hours per week:

    6-8 hours

    Advice for students:

    Focus on remembering the learning objectives from each section, that will help you a lot when taking the test.

    • Fall 2016
    • Roger Rutan
    • Yes
    • Always Do the Reading A Few Big Assignments Requires Presentations

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