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    Doug, TomDurant, Sherman, All, Unknown, Nicole Wilson, Park, Kalnbach, Xi, Kay, RonSeverson, Staff, BethHjelm, Ralph H, DaveGarten, DuncanKretovich, TomPotiowsky, JeffreyStolle
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BA Documents

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BA Flashcards

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  • 28 terms

    Term:

    Strategic Planning

    Definition:

    the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities

    • BA 317
    • 28 terms
    • Vocabulary for BA 317. Find, create, and access Chapter 2, flashcards with Course Hero.
  • 20 terms

    Term:

    customer insights

    Definition:

    fresh understandings of customers&the marketplace derived from marketing info that become the basis for creating customer value&relationships

    • CH. 4
    • 20 terms
    • Vocabulary for CH. 4. Find, create, and access BA 317, flashcards with Course Hero.
  • 34 terms

    Term:

    consumer buyer behavior

    Definition:

    the buying behavior of final consumers-individuals&households that buy goods&services for personal consumption.the simplest model of consumer buyer behavior is the stimulus-response model

    • ch.5
    • 34 terms
    • Vocabulary for ch.5. Find, create, and access BA 317, flashcards with Course Hero.
  • 28 terms

    Term:

    market-skimming pricing (price skimming)

    Definition:

    setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price, the company makes fewer but more profitable sales.

    • ch.11
    • 28 terms
    • Vocabulary for ch.11. Find, create, and access BA317, flashcards with Course Hero.
  • 27 terms

    Term:

    Market segmentation

    Definition:

    dividing a market into smaller segments w/ distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes

    • Ch.7
    • 27 terms
    • Vocabulary for Ch.7. Find, create, and access BA317, flashcards with Course Hero.
  • 29 terms

    Term:

    product

    Definition:

    anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need

    • ch.8
    • 29 terms
    • Vocabulary for ch.8. Find, create, and access BA317, flashcards with Course Hero.
  • 24 terms

    Term:

    promotion mix (or marketing communications mix)

    Definition:

    consists of the specific blend of advertising, public relations, personal selling, sales promotion, & direct-marketing tools that the company uses to persuasively communicate customer value & build customer relationships

    • ch.14
    • 24 terms
    • Vocabulary for ch.14. Find, create, and access BA317, flashcards with Course Hero.
  • 22 terms

    Term:

    new-product development

    Definition:

    the development of original products, product improvements, product modifications, & new brands through the firm's own product development efforts

    • ch.9
    • 22 terms
    • Vocabulary for ch.9. Find, create, and access BA317, flashcards with Course Hero.

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