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MRKT 493 Consumer Behavior

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    Great Intro to the Subject

    Group Projects

    Requires Lots of Research

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    • Profile picture
    Oct 26, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This class is all about understanding the minds of consumers to reach out to consumers and understand how to make a product or a service more attractive to a target market.

    Course highlights:

    How to read data and understand how to develop methods to better reach consumers, as well as the psychological theories behind how consumers think.

    Hours per week:

    6-8 hours

    Advice for students:

    The group project at the end of the course is a great real-world example of how to conduct research, then use that research and known psychological theories to come to a conclusion on what marketing recommendations a company should consider. The company that my class worked with was All Recipes.

    • Spring 2016
    • Stornelli
    • Yes
    • Great Intro to the Subject Group Projects Requires Lots of Research

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