Not too easy. Not too difficult.
This class is all about understanding the minds of consumers to reach out to consumers and understand how to make a product or a service more attractive to a target market.
How to read data and understand how to develop methods to better reach consumers, as well as the psychological theories behind how consumers think.
Hours per week:
Advice for students:
The group project at the end of the course is a great real-world example of how to conduct research, then use that research and known psychological theories to come to a conclusion on what marketing recommendations a company should consider. The company that my class worked with was All Recipes.