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  • 28 terms

    Term:

    Product

    Definition:

    anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want

    • Marketing Chapter 8
    • 28 terms
    • Vocabulary for Marketing Chapter 8. Find, create, and access Marketing, consumer products, special purchase effort, change attitudes flashcards with Course Hero.
  • 21 terms

    Term:

    Consumer buyer behavior

    Definition:

    the buying behavior of final consumers, individuals and households, who buy goods and services for personal consumption

    • Marketing Chapter 5
    • 21 terms
    • Vocabulary for Marketing Chapter 5. Find, create, and access Psychology, final consumers, common life experiences flashcards with Course Hero.
  • 24 terms

    Term:

    Market-skimming pricing

    Definition:

    a strategy with high initial prices to “skim” revenue layers from the market

    • Marketing Chapter 11
    • 24 terms
    • Vocabulary for Marketing Chapter 11. Find, create, and access Marketing, Pricing, main product, flashcards with Course Hero.
  • 21 terms

    Term:

    Business buyer behavior

    Definition:

    to the buying behavior of the organizations that buy goods and services for use in production of other products and services that are sold, rented, or supplied to others.

    • Marketing Chapter 6
    • 21 terms
    • Vocabulary for Marketing Chapter 6. Find, create, and access Marketing, Decision Making, Production and manufacturing flashcards with Course Hero.
  • 13 terms

    Term:

    The marketing environment

    Definition:

    the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers

    • Marketing Chapter 3
    • 13 terms
    • Vocabulary for Marketing Chapter 3. Find, create, and access Marketing, Sociology, larger societal forces, consumer purchasing power, flashcards with Course Hero.
  • 18 terms

    Term:

    Geographic segmentation

    Definition:

    divides the market into different geographical units such as nations, regions, states, counties, or cities

    • Marketing Chapter 7
    • 18 terms
    • Vocabulary for Marketing Chapter 7. Find, create, and access Marketing, Geographic Segmentation, life-cycle stage segmentation flashcards with Course Hero.
  • 7 terms

    Term:

    Strategic planning

    Definition:

    the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities

    • Marketing Chapter 2
    • 7 terms
    • Vocabulary for Marketing Chapter 2. Find, create, and access Marketing, partner, value delivery network flashcards with Course Hero.
  • 13 terms

    Term:

    Marketing information system (MIS)

    Definition:

    consists of people and procedures for Assessing the information needs, Developing needed information, Helping decision makers use the information for customer

    • Marketing Chapter 4
    • 13 terms
    • Vocabulary for Marketing Chapter 4. Find, create, and access Marketing, Customer relationship management flashcards with Course Hero.

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