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BA 311 Introduction to Marketing

  • Average Course Rating (from 3 Students)

    4.3/5
    Overall Rating Breakdown
    • 3 Advice
    • 5
      33%
    • 4
      67%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 67%

    • Medium 33%

    • Hard 0%

  • Top Course Tags

    Group Projects

    A Few Big Assignments

    Background Knowledge Expected

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    • Profile picture
    Sep 19, 2017
    | Would recommend.

    Pretty easy, overall.

    Course Overview:

    Understanding the basics of marketing is fundamental to modern day business.

    Course highlights:

    The BCG matrix helps provide clarity when conducting a cost benefit analysis.

    Hours per week:

    9-11 hours

    Advice for students:

    If you're prepared to engage in creative problem solving (3rd idea as 1st suggestion) then you'll adapt to the curriculum.

    • Spring 2017
    • MathwickC.
    • Yes
    • Many Small Assignments Group Projects Requires Lots of Research
    • Profile picture
    Feb 29, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Arianne is very helpful and easy grading. Midterm 80 questions. 75 T/F and 5 short answers questions. They are easy.

    Course highlights:

    You will learn a lot for her slides.

    Hours per week:

    3-5 hours

    Advice for students:

    Take BA 311 with her. She is very nice and helpful. And you will learn alot from this course.

    • Winter 2016
    • Arianne Westby Cakarnis
    • Yes
    • Background Knowledge Expected Group Projects Requires Presentations
    • Profile picture
    Nov 08, 2015
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course helps stretch the imagination when it comes to marketing and marketing management. It strips the complex marketing process down to its fundamentals, and gives students the tools necessary to implement practical marketing strategies through real-world projects.

    Course highlights:

    I gained some real-world insight into the world of marketing. It helped to know some background information, but the course does a really good job of relaying some very complicated concepts to students.

    Hours per week:

    6-8 hours

    Advice for students:

    Keep up with the reading and discussions, and you'll be fine. It really helps to know something about marketing already, but it's not necessary. You'll get the most out of it if you don't mind math and statistics.

    • Spring 2014
    • BeitelspacherL.
    • Yes
    • A Few Big Assignments Great Discussions Final Paper

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