MKTG 460 Notes
data: x6 by x_s4
t = 1.0696, df = 401.374, pvalue = 0.2855
alternative hypothesis: true difference in means is not equal to 0
95 percent confidence interval:
0.32619126 0.09631815
sample estimates:
mean in group JSC mean in group SFG
5.2
MARKETING RESEARCH College: Restricted to  SBA; Class: Restricted To  JR SR PB
MKTG 460

Summer 2015
Topic 5
1.
What are the meanings of and relationships among a
population distribution, a sample distribution and a
sampling distribution?
Population Distribution This is the larger group or universe,
where a characteristic is shared. Example(s): NBA Play
MARKETING RESEARCH College: Restricted to  SBA; Class: Restricted To  JR SR PB
MKTG 460

Spring 2014
Marketing
1.1
Marketing Principles Unit 4
1.1 Explain the various elements of the marketing process 1
I. Situation Analysis 1
a. Identify the customer needs 1
b. Understand the firms capabilities 2
c. Marketing Environment.2
II. Marketing Strategy 3
Segme
MKTG 460 Winter 2011
Solutions Week 2
Short Answer
1. What are the bins? What is their purpose when constructing a histogram?
Bins are intervals into which the values of a continuous variable are placed. There are usually
too many potential values of a co
MKTG 460 notes 51613
To get an A on the final interpret no jargon!
What does it mean? No Pvalues
3 points.
Final looks like midterm short answers sample questions
Short answer question #2 worth 2 points. Made it only 1 point. For those who answered
it
MKTG 460 notes 425
Think about project product that everybody in the class knows about
Or audience outside of class that knows about the product
Tvalue = how many standard errors are we from the mean
tY = (barY Mu0)/sbarY
go through notes / homework solu
Mktg 460 418
Week 5 and week 6 midterm on data analysis and short answer from textbook.
We dont need to remember functions. We just need to interpret.
Look at the homework answers to study.
Bar chart, histogram, ttest on midterm
Homework 2: data analysi
MKTG 460 41113 notes
We can cut and paste text from R into email to ask him questions
> mydata < Read("http:/web.pdx.edu/~gerbing/data/Jackets.csv")
Basics
Number of Variables in the data frame: 2
Number of Rows of Data in the data frame: 1025
Row Na
a. MKTG 460 Notes
b. Sample means are yjsc ysfg = 5.314.54=.77 which is the sample mean
difference.
c. Null hypothesis, H0 : ujsc usfg = 0 Alt Hypothesis, H1 : ujscusfg =/0
d. Test stat t=6.86
e. Pvalue
p value = 0.00000000004256 ~ 0
f. Statistical dec
a. MKTG 460 Notes
b. Sample means are yjsc ysfg = 5.314.54=.77 which is the sample mean
difference.
c. Null hypothesis, H0 : ujsc usfg = 0 Alt Hypothesis, H1 : ujscusfg =/0
d. Test stat
e. Pvalue
t=6.86
p value = 0.00000000004256 ~ 0
f. Statistical dec
Marco Stoller
MKTG 460
HW02
1. Bins are the context of a histogram that accumulates data at a rate equal to the
frequency table of the data class.
2. Hisotograms are numerical data, there is no or little gap in between the data and it
would become all bun
1. MKTG 460 Notes
2. All the values in the interval positive or all negative and the result is a difference
between group means was detected. Also, the confidence interval shows how
much larger one mean is likely to be than the other.
3. This sample mean
MKTG 460 Notes
1. In depth interviews involves a trained interviewer asking a respondent a
set of predetermined questions normally in a face to face setting. A
unique characteristic of this is that the interviewer uses probing questions
to conjure up mor
MARKETING RESEARCH College: Restricted to  SBA; Class: Restricted To  JR SR PB
MKTG 460

Summer 2015
Topic 5
1. What are the meanings of and relationships among a population distribution,
a sample distribution and a sampling distribution?
Population Distribution This is the larger group or universe, where a characteristic is
shared. Example(s): NBA Play