Bayesian Statistics in Marketing
Solution Problem Set 2
April 3, 2014
Considering the usual regression model where:
yi = xi + i ,
0
1
Where y and X are dened below, and =
y=
1
4
3
8
10
i
N (0, 2 )
is a 2 x 1 vector.
,
1
1
1
1
1
X =
0
1
2
3
4
1. State the

Bayesian Statistics in Marketing
Solution Problem Set 3
April 11, 2014
Considering the usual regression model where:
yi = xi + i ,
i
N (0, 2 )
0
is a 2 x 1 vector.
1
1 0
1
1 1
4
, X = 1 2
3
1 3
8
1 4
10
Where y and X are dened below, and =
y=
1.

Bayesian Statistics (47-747)
Solutions to Problem Set #1
The Beta-Binomial Model
Suppose that we toss a coin N times and observe that the coin comes up with heads S times.
We are interested in estimating the probability that the coin comes up heads, in ot