September 3, 2012
Writing a Marketing Plan
Why write a marketing plan?
Marketing plans map out how the company will progress in the future, it creates a 5 or 10
year plan for everyone to follow.
Marketing Plan versus Business p
MKTG 203 01
Why do we need Marketing?
Marketing is an important aspect in society and in business today. The American Marketing
Association defines the activity, set of institutions, and processes for creating, capturing,
A business organizational culture is the values, traditions, and customs portrays to the public.
The culture usually consists of a set of guidelines that all co-workers abide by throughout
Failed Product: Crystal Pepsi
In the early 1990s a popular use of clear and pure products were trending in the
marketing world. In 1992, Pepsi Company came out with a new clear caffeine f
Importance to selling services
Longevity of service/warranty