Justin Vita Marketing Problems TH 9:30 10:45 Dr. Kim The Advantages of the Marketing Game In Marketing Problems this semester, we will be getting into small groups and forming organizations on which we are evaluated. To make these evaluations, we wi
Title and Author(s) of Article: No Putting Up With Putdowns Briefly State the Main Ideas of the Article: The main idea of this article is that more people are suing their employers for discrimination. Also discussed is what actions are grounds for a
Written Assignment: 05 Customer Expectations of Service 1. After reading "Scandinavian Airlines System: Meeting Customer Expectations" on p. 79, explain how each of the situation antecedents and firm-produced factors could affect customer expectation
Written Assignment: 07 Service Quality 1. Consider the concept of gap theory. Can you cite personal examples of the first five gaps? What suggestions would you offer the service provider involved in these instances? Gap 1- A personal example that I c
Written Assignment: 08 Operations 1. Draw a blueprint of "DIETS TO YOU". You do not have to submit the blueprint. 2. Outline two operational positioning strategies. For each operational position discuss the importance of the firm's operational goals,
Written Assignment: 10 People 1. Look up two of the following companies on the Internet. Go to the employment opportunities section. Pick one of the jobs listed. Discuss the job in terms of the job characteristics of skill variety, task identity, tas
Written Assignment: 11 People 1. For Diets To You what types of conflicts occur with employees? How can these be reduced? The description of Diets To You which we were given does not give much detail to allow us to answer these questions thoroughly.
Written Assignment: 11 People 1. For Diets To You what types of conflicts occur with employees? How can these be reduced? 2. For Diets To You what types of conflicts occur with customers? How can these be reduced? 3. Develop an internal marketing pro
Doug Englert 2-27-08
Written Assignment: 11 People 1. For Diets To You what types of conflicts occur with employees? How can these be reduced? The first conflict the company can run into is the Employee-Role conflict. They can reduce this problem by
Written Assignment: 12
1.Identify the components of the servicescape. Cite an example of each component.
Physical facility- An example of this is the tables, chairs, and wall hangings in a restaurant.
Location- An example of this is a
Written Assignment: 13 Service Environment
1. Discuss the criteria used in the selection of a site for a service. Explain how each relates to the firm's operational strategy. Operational position- A firm operating with a cost-efficiency approach loo
1. Explain differential pricing. Cite examples of services that use each type of differential pricing. Differential pricing is used to shift demand, either reducing it in higher demand periods or stimulating it in low demand periods. There are five d
1. What are the advantages of using franchising as a growth strategy? What are the disadvantages? Advantages of using franchising as a growth strategy include additional outside capital for growth, additional management, lower risk for a franchisee,