Consumer Behavior, covers a lot of grounds: It is the study of the processes involved
when individuals or groups select, purchase, use or dispose of products, services, ideas,
or experiences to satisfy needs and desires.
During economy crisis, consumers a
Class May 1, Week 5
Is the lowest level at which an individual can detect differences between Nothing
The more the stimulation the higher the Absolute Threshold.
What could marketers do to over come senso
Monday January 27 at 7PM, Kathy Hickey, a
Drexel LeBow alumnae and the head of
Marketing for Comcast Business, the B2B arm
of Comcast (if youre interested, here is the
link to the website:
http:/business.comcast.com/) will presenting