Yinan Hong, Amy Lee & James Douglas
Initial Original Marketing Strategy
Countries entered: Argentina
Population- median-low initial cost and enough sales units
GDP is high and grows at 3.5%
Reduce the cost of sold-25%- highest
Professor Lawrence Duke
August 18, 2016
Case Study Stella Artois
1. Does it make sense for Interbrew to develop a global brand?
a. Yes it does make sense for Interbrew to develop a global brand. Interbrew had its
roots in a glob
MARKETING NEW VENTURES (MKTG 364)
Office: GHall 831
Office hours: by appointment
Welcome to Marketing New Ventures
Launching a venture from the ground up is one of the most challenging tasks a busine
B2B & GLOBAL MARKETING
B2B (business-to-business) vs. B2C (businessto-consumer)
The distinction between a B2B and a B2C
transaction is not the product or service itself,
but the ultimate end user.
Manufacturers and Service Prov
Whats Due on BBLearn Today
STP Analysis Write-up Due on BB Learn @
Go to Course Documents, and submit it under
STP Analysis Write-up assignment (submission
instructions under Announcement)
Only ONE submission per team.
Final Exam (week 10 in class)
Time: June 2 (Thu) 11:00am 12:20pm in class
Place: Ghall 031 (regular classroom)
Written in syllabus (last page) too
Exam time on DrexelOne is INCORRECT ignore it!
No Makeup Exams!
If you miss it, you miss it.
Whats Due Next Tue (Apr 12)
Team info for group assignments:
Team name, members names & student ID#,
team leader, product/service for analysis
Same team as your recitation
Write down/print out on a piece of paper and
submit in cl
Experiment Participation 2%
You should have received an email (your Drexel
mailbox) including your login info and a detailed
Email subject: Special Announcement: LeBow
Studies @ LeBow Sign-Up System
Check your spam box!
Read it ENTIRELY (yo
Introduction to Marketing Management (4 Credits)
Department of Marketing
MKTG 201 Section A
T & TH 11:00 AM 12:20 PM
GHALL 031 (Auditorium)
Dr. Chen Wang
Hoverboards are a new mode of transportation and entertainment for several different
segments of individuals around the country. These days, hoverboards are seen in many homes,
towns and cities that are both urban and suburban. With the rec
Unit 10 ( Nov
Film Maker Miranda July Teams With
Pradas Miu Miu to Launch iPhone
FILMMAKER Miranda July and the luxury fashion brand Miu Miu are
offering a new solution to awkward phone calls and text messages.
Unit 3 ( Oct 6,
an iPhone Camera Good Enough for a Pro
The best-quality cameras are too heavy. The portable ones sacrifice too
much performance. Finally, theres a camera thats just right.
DxO One is a pro-level image
Unit 11 ( Nov
iPad Pro Review
A big screen, Keyboard and stylus turn Apples convertible tablet
into a high-profile multitasking device
New Product Development MKTG 347-001 (2015-16 Fall)
Instructor: Saejoon Kim
Positioning Map Question
A group of customers is asked to rate five different brands of coffee on two
characteristics; strength and flavour. Each brand is rated on a scale of 1 to
Unit 8 ( Nov 5,
Amazon Fire Kids Edition:
The Electronic Baby Sitter Wises Up
New Product Deve
MKTG 348: Services Marketing
Exam 2 Study Guide
What is a service?
o The application of knowledge and skills through deeds, performances, and
processes for the benefit of another entity
What makes services different?
MKTG 348: Services Marketing Exam 1 Review
Review of Services
o The application of knowledge and skills through deeds,
performances, and processes for the benefit of another entity
o What makes services different?
Services cannot be seen,
We are a company that focuses on product excellence at an affordable cost.
We believe in a healthier America through over-the-counter multi-symptom
cold/allergy relief. We listen to what our customers have to
Photography and advertisement courtesy of Siemens
How has corporate social responsibility
evolved since the turn of the 20thCentury?
Identify the inputs and outputs of the
What are the components of
the Marketing Mix?
Product, Price, Place,
2. The fundamental purpose
of Marketing is to create
_ by developing a
variety of offerings, including
3. Who can perform
Individuals & Organizations
4. A firm do
INTRODUCTION TO MARKETING
Recitation Instructor: Ling Zhu
Office hour: by appointment
Objectives of Recitation
Supplement the lessons acquired from the main lecture
Learn how to manage your companys marketing
Diana Fox, Jantien Gunter, Chloe Pachuilo,
Robert Cohen, Connor Goldsmith
I. Mission Statement
We are a company that focuses on product excellence at an affordable cost. We
believe in a healthier America through over-the-counter m