Sears, L.L. Bean, and Kmart
What are at least two of the strengths and weaknesses of each retailer? What do you see as the target
markets for these online approaches? Are they similar? Why or why not?
Visit General Electrics (GE) website at http:/www.ge.c
Select any company and research its approach to the development of customer relationships and
interaction. Address the following:
1. What types of social media does the company use?
Oreo uses Twitter, Vine, Instagram, You Tube, Snap Chat, and Pinterest
1. What benefit does this particular product or service satisfy in you?
a. My most recent purchase is still in process. My need to purchase a new car falls under
several classifications. Firstly, my need/problem recognition is that my lease