Old Style - Italy
1490 - 1530 AD - Typeface design moved away from the
Humanistic typeface and the handwritten features. Type took
on the characteristics that reflected the sensibilities of
he new type designs moved away from handwriting
The system of measuring type is derived from the early days
of lead set type and printing. Understanding the terminology and
sensitivities for setting type is important to creating optimum
legibility and type setting skills.
Points and Pi
Pages devoted to promoting a book, bookseller, or publisher;
may precede or follow the text and may also list additional
books from the publisher following the story.
Beveled Boards & Tooling
Beveled Boards: Cutting a slanted angle on the bo
Grids used in publication design help create and reinforce a
sense of unity and logicused as a guide for both vertical and
horizontal alignments and divisions within a page.
Single- and Multiple-Column Grid
Facing and Non-Facing Gr
Once a concept is approved, the standard procedures related to
copyfitting involves the written copy (hard copy), the text length
based on the text point size and allotted spacedetermined
by the designers layout. A standard practice for every
How We Read
Based on western culture, our understanding of the alphabet
and learning to read from left to right, is accepted from an
early age. Variations to these familiarities makes the reader
pper and Lowercase vs. All Caps
Roman Empire-Middle Ages
This lecture traces the lettering of the English language through
the rise of the Roman empire and it's decline.
The Gothic up to the Renaissance
To understand typography
is to understand the evolution
of its nature.
The History of Visual
Rocks and Caves
Pictograms & Ideograms
The Printing Press
The Masters of Type
Breaking the Grid
Type Specimen Book
Type Specimen Book
Adobe Garamond was designed by Robert Slimbach in 1988.
The idea of organizing typefaces into matched
families dates back to the sixtee
This lecture traces the invention of printing during the
Renaissance, the mechanics, and early innovation that went
into refining the printed word.
Early movable type through the Humanist type faces will
1900s - In early 1900s through WWI and WWII, changes in
science, technology and philosophymany of the art movements
and trends took place concurrently throughout Europe. Movements
coexisted, art and typography challenged the traditions and
From the time of Gutenberg, typography has evolved with
technology, philosophy, and culture. To analyze the evolution of
typography and type design, characters over the last five and a
half centuries have been broken down into the cla
Transition to Modern - France
1692 AD - King Louis XIV ordered the French Academy Sciences
to develop new geometric formula for typography.
unchcutter Phillipe Grand Jean perfected the first geometrically
engineered font called Romaine Du Roi (Roman of
Anatomy of Type
Letterforms are defined by there shape and their figure/ground
relationship. Every typeface carries its own unique qualities.
While letterforms are e
The use of hierarchy in typography is the emphasis the designer
applies to type to call attention to the message in varying degrees
in order to create contrast and direct the readers attention and
enhance the visual appearance and importance.
A rough mock-up of your book, meant to show the pace of
your story, images used and ideas for the design of the book.
The basics for mocking a dummy should follow:
Pagination (story board)
Pacing (text & images)
Fonts and the Computer
A computer font is an electronic datafile for typefaces to include
glyphs, characters, or symbols.
The 3 types of computer font file data formats are:
itmap fonts: a series of dots or pixels representing the image
of each typefac