Chapter 5: The Self
THE SELF-CONCEPT STRONGLY
INFLUENCES CONSUMER BEHAVIOR
Perspectives on the Self
- Many products, from cars to cologne, are bought because the person is trying to highlight or
hide (resaltar u ocultar) some aspect of the sel
Jenna K. Vaught
Answer Posting #2
Answer Posting #2
Question: Do you agree that deindividuation encourages binge drinking on campus?
Describe 3 effective strategies that a college should use to discourage such a behavior?
I think deindividua
Due: October 3, 2016
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Chapter 3: Learning and Memory
Objective 1: it is important to understand how consumers learn about
products and services
Long-standing, learned connections between products and memories
Learning: is a relatively permanent change in behavior caus
Chapter 7: attitudes and persuasion
The Power of Attitudes
Objecti ve 1: Its important for consumer researchers to understand the nature
and power of atti tudes.
Attitude: is a lasting, general evaluation of people (including oneself), objects,
Psychographics: refers to aspects of a persons lifestyle and personality.
The growth of the web has created thousands of consumption
communities where the members share opinions and recommendation
Personality and Psychographics
A CONSUMERS PERSONALITY INFLUENCES THE WAY HE RESPONDS TO MARKETING STIMULI, BUT EFFORTS
TO USE THIS INFORMATION IN MARKETING CONTEXTS MEET WITH MIXED RESULTS
- Personality: Refers to a per
Chapter 4: Motivation and Global Values
IT IS IMPORTANT FOR MARKETERS TO RECOGNIZE THAT PRODUCTS CAN SATISFY A RANGE OF CONSUMER
The Motivation Process: Why Ask Why?
- 7% of general population is vegetarian
- Women and younger people are
Chapter 2: Perception
Objective 1: perception is a three-stage process that translates raw stimuli
The message to which we do choose to pay attention often wind up affecting us
differently from what the sponsors intended.
Jenna Kristine Vaught
I think the riders receive the ads so positively because, its unique and focuses on the
visual element. For starters they focused on the consumers sensation, from past experience
riders are use