Remember that you are being asked to conduct primary research, so pay special attention to this
chapter and corresponding notes. They are valuable beyond the quiz and associated assignments.
Categories of PR Research (Not in book)
There are certain characteristics of the Web that make it possible
for public relations people to do a better job of distributing
These include the fact that:
Information can be updated quickly without having to reprint broch
Chapter 4- Notes
Importance of PR in Todays Business World
Many heads of large corporations (according to the IABC study) value the importance of
public relations and view it as a good investment (184% return).
Your book mentions the value
Chapter 15Radio and Television
Radio news releases must be even more tightly written than their
The general guideline for the number of lines and words in a 30-second
news release is about eight lines, or about 65 words.
You should a
Chapter 6- Notes
So now that we have discussed the role of research, we can show how this research fits into the
plans for a public relations effort.
As your book notes a practitioner must think about a situation, analyze what can be done
about it, creati
AS A PR REPRESENTATIVE, YOU NEED TO CONTINUALLY BE ASKING YOURSELF:
WHAT CAN I DO TO MAKE THIS STORY MORE INTERESTING AND POTENTIALLY
Given the amount of material that editorial staffs have to face on a daily basis there are c