The ability of private labels to sell at low prices threatened General Mills. Consumers
would purchase these if no coupons or sales were currently available. Couponing diminished
brand loyalty over the years by encouraging price sensitive brand switching.
Chapter 3: Forming a New Life Reviewer
ACQUIRED IMMUNE DEFICIENCY SYNDROME (AIDS) viral disease that undermines
effective functioning of the immune system.
ALLELES two or more alternative forms of a gene that occupy the same position on paired