1 October 2014
Marriott Video Response
8 November 2014
Pfizer Case Study Response
1.Evaluate the trends affecting the cattle ranching industry.
Since 1970, the cattle ranching industry has experienced changes on both the
consumer and the production aspect. One change is
VIDEO 11: MARRIOTT
Identify several major categories of segmentation used by Marriott. For
each, relate specific examples of hotel services tailored to various target markets.
www.marriott.com offers a brief description of 13 brand
Market segmentation is the process of dividing a market into meaningful,
relatively similar, and identifiable segments or groups. Pfizer has segmented the cow/calf
business by the size of the ranchers herd. The three segments are Hobbyist, Traditionalist,
1. Name and briefly define the four categories of consumer products. For each category, list three specific
examples of products that would most likely be classified in that category.
Consumer product a product bought to satisfy an individuals personal wa
November 27th, 2012
Media Kit Project- GQ Magazine
The target market for Gentlemens Quarter, or GQ, magazine is the male
population. Male readers make up 73% of the readers. The median age of
readers of GW magazine, both
Jeremy Katz, Chris Royer and Brendan McIntyre
December 11, 2012
Marketing Journal Part II
The target market for Puma as a whole is very vast. The company and its product
are very appealing and every consumer could be considered a tar
Marketing News Journal 1
T-Mobile has set record breaking events by continuing to be the leading competitor in
the industry in phone subscriber growth. With having 2.2 million customers within the first
quarter of the year (2016)
Pfizer Case Study Questions
1. -Health consciousness which is causing consumers to be more aware of this and
avoiding the foods such as cholesterol, having fat content, and different forms of
diseases due to food.
Swiss Army Questions
1. Brand equality grows with the diversification model. The products of Swiss Army have well
evolved and have shown to be very active. They have globally known products which make
them reliable and durable in their ability to expand.
Calendar Case Study
With the demographic area being a college campus it would be more efficient and
successful to sell cheaper and produce the smaller and quality lighter paper when creating the
calendars. The survey
Marketing News Journal #3
With the Summer Olympics beginning this summer, there are many different kinds of
branding with athletic shoes. Some athletes you will notice have tape, markers, or even elastic
sleeves to disguise the sh
Cirque De Soleil
Built on creativity
Variety of workers/staff from around the
Variety of permanent facilities
Successful history of over 20 years
Strong relationships with
The Gift of Adversity: Why its Okay to Struggle
Take pride in how far you've come. Have faith in how far you can go.
I dont remember exactly where I was when I first looked at this quote,
but something about it struck me in
PAA #7: Leadership in Teams
While I have been on successful teams before, I can only think of a few
particular experiences in my life where the leadership inspired true unity and
alignment among the team
November 12, 2012
Pg 551 Case Study HBOs Blood Virus
1. The communication process for viral marketing is over pre-existing internet
and social networking sites. It is propelled like wildfire by fans that visit
Marketing Midterm Review Chapters 1-7
Marketing the activity, set of institutions, and process for creating, communicating, delivering
and exchanging offers that have value for customers, clients, partners and society at large
February 16, 2016
No Author, AT&T Joins Verizon in Race to Meet Demand for Mobile Movies, Sports and
More, adage.com (published Feb 12, 2016 located Feb 15, 2016), 6 page.
This Adage article talks about AT&Ts plan to speed up their wireles
Marketing News Journal 3
February 25, 2014
Stock, Kyle. A Super-Quiet Chevy Sedan Model Wakes Up the Sleepy Sedan Market.
Businessweek. (Feb. 25).
As companies and industries become larger, the techniques used to
Product Journal Reflection
1. Describe what you did in the assignment.
My partner and I did extensive research as to the business practices of a
well-known, strongly positioned company known as Patagonia.
2. In reflection upon the experience, what stands
Patagonia GQ Magazine
1. GQ is a top of the line fashion magazine aimed at advertising for the forefront
styles in the apparel industry. Generally, GQ Magazine markets to individuals of
higher income as the products being adverti
VIDEO 16: SWISS ARMY
1. Outline several factors attributable to the strong brand equity of Swiss Army.
Swiss Army has a very strong brand equity, especially in the United States. A few of the
factors of Swiss Army products that attrib
19 November 2014
Marketing News Article
During the mid 1980's, video game consoles made their first appearance in
peoples' homes. Since then, consoles have improved substantially as technology has
developed and advanced. Companies
2 November 2014
Swiss Army Video Response
Some of the factors that contribute to Swiss Army's brand equity are its products
reputation for functionality, reliability and quality, and fashionability. Swiss Army's