245.Global companies have five strategies for matching products and their promotion efforts to global
markets. According to Figure 7-5 above, "B" refers to which type of strategy?
A. product extension strategy
B. communication adaptation strategy
133.The appreciation of fashion, music, and a desire for novelty and trendier designs and images
A. are preferences found more in American teenagers than in most other cultures around the world.
B. actually begins at age 10, but begins to decline signific
196.Fluctuations in the _ among the world's currencies have direct impact on the sales and profits
made by global companies.
D. exchange rates
E. numismatic value
197.When foreign currencies can buy more U.S. dol
169.Not so many years ago, many U.S. consumers thought Americans who purchased Japanese-made radios,
televisions, and other electronic equipment were behaving not only inappropriately, but also immorally.
U.S. consumers who thought buying Japanese product
163.Consider Figure 7-3 above. Kit Kat bars are marketed by Nestl worldwide. Kit Kat is pronounced "kitto
katsu" in Japanese, which roughly translates to "I hope you win." Japanese teens eat Kit Kat bars for good
luck, particularly when taking crucial sch
151.Cultural symbols refer to
A. ideas that can be protected by international copyrights.
B. ideas that cannot be expressed by words or characters.
C. things that represent values that exist solely within a nation.
D. things that represent ideas and conce
145.Customs refer to
A. what is considered normal and expected about the way people do things in a specific country.
B. those actions or activities within a community that are unique or distinctly different from any other
C. actions or behaviors th
139.Values refer to
A. personally or socially held core beliefs that are consistent within a given culture.
B. the beliefs that dictate a person's behavior that are often derived from a religious code of conduct.
C. personally or socially preferable modes
127.A global brand refers to
A two or more domestic products that coincidentally share the same brand name but represent two
. completely unrelated products or manufacturers.
B two or more international products that coincidentally share the same brand na
121.U.S. appliance manufacturers find that different customs about shopping must be used to determine
product design. For instance, people in Northern Europe shop only once a week, so they need bigger
refrigerators than Southern Europeans, who shop daily.
115.Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The
Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in
the United States. Mars is most likely a(n) _
176.Private enterprise dominates _ countries, although they have substantial public sectors as
177.Countries moving from an agricultural to an industrial economy are referred to as _
190.The practice of offering small, collateral-free loans to individuals who otherwise would not have access
to the capital necessary to begin small businesses or other income-generating activities, is referred to
183.Two-thirds of the commercial transactions in Russia involve non-monetary forms of payment. This is a
function of the country's _.
A. capital infrastructure
B. political infrastructure
C. economic infrastructure
D. geopolitical network
E. financial exc
158.Someone who wanted to study the fact that in some nations black is a sign of mourning while in other
nations white is a sign of mourning would be studying
D. cultural symbolism.
E. cultural linguistics.
240.Global companies have five strategies for matching products and their promotion efforts to global
markets. Changing a product in some way to make it more appropriate for a country's climate or
preferences is an example of which type of strategy?
233.PepsiCo and the _ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, and
Doritos in Israel.
A. The Strauss Group
C. General Mills
D. Hebrew National
234.Direct investment in international marketing refers to
227.Contracting with a foreign firm to assemble parts and components that have been shipped to that country
is referred to as
A. direct exporting.
B. indirect exporting.
D. contract manufacturing.
E. contract assembly.
203.A firm's profit potential and control over marketing activities _ as it moves from exporting to
direct investment as a globe market-entry strategy.
A. becomes more stable
C. levels off
E. becomes more unpredictable
220.Which of the following is a disadvantage associated with licensing?
A. The licensor has lower wages and prices.
B. The licensor may create its own competition.
C. The licensor has increased profit potential.
D. The licensor has complete control of the
213.Direct exporting refers
A offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property
. in return for a royalty or fee.
B. contracting with a foreign firm to manufacture products according to certain spe
207.Exporting refers to
A a global market-entry strategy in which a company will sell its products in international markets but not
. in its own domestic market.
B. a global market-entry strategy in which a company produces goods in one country and sells
109.Strategic alliances refer to
A multinational firms that have as many different product variations, brand names, and advertising
. programs as countries in which they do business.
B when a foreign company and a local firm invest together to create a lo
102.CAFTA-DR, a comprehensive free trade agreement between Costa Rica, the Dominican Republic, El
Salvador, Guatemala, Honduras, Nicaragua, and _.
A. the United States
E. the Canary Islands
103.Which of the following is most ac
87. Every country engages in some form of protectionism. However, protectionism has declined
internationally over the past 50 years due in large part to the
A. United Nations Agreement on Trade (UNAT).
B. North American Free Trade Agreement (NAFTA).
13. The trade feedback effect is one argument for
A. decreasing a nation's exports.
B. increased tariffs and quotas.
C. international trade associations.
D. decreasing a nation's imports.
E. free trade agreements.
14. Which of the following statements acc
37. According to Michael Porter's diamond in Figure 7-1 above, quadrant "B" represents
A. factor conditions.
B. related and supporting industries.
C. demand conditions.
D. managerial conditions.
E. company strategy, structure, and rivalry.
38. According t
Why has Dell, Inc. embarked on a global growth initiative?
A. National sales have decreased.
B. Dell was recently purchased by a major Chinese competitor.
C. There is too much competition in Dell's direct marketing channel.
D. There are