CBA QUIZ 1
WHAT IS A STRATEGY?
Monday Aug 29th Intro.ppt slides
Strategy is a theory about how to gain a competitive advantage defined as creating more
economic value than ones competitors
What do you think Zaras business strategy is?
BUSPP 1080: Strategic
Quiz 2 Wed, Feb 24
(in B75 Mervis)
Extra office hours for Quiz 2:
Monday, Feb 22 12-3pm
and after class.
Quiz II Study Guide
Make sure you read
the notes section
for each slide
(below each slide)
T U H I N C H AT U R V E D
Names of Team members
The following is a list of activities for a certain firm. Work as a team and map the following activities to their
rightful position in the value chain. For example, an activity like inventory management would go under outbound
Quiz 2 Practice questions
For both questions, WTP means willingness to pay. Answers to these 2 problems
are at the end of this document (in red font).
Q1) In a given industry, there are two companies, A and B. The following is some
data relevant to them.
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