Not too easy. Not too difficult.
Basically a bright person 1, Can control the mood and can maintain a normal heart 2, Can always see themselves objectively 3, Can keep time 4, Planning and responsibility 5, Be good at listening as much as they speak 6, Can enjoy catch-balls with students 7, Can positively grasp the problems and task points of the students
In thinking about marketing strategy, I will acquire practical thinking processes and approach attitudes that will become a framework. The center of learning is the flow of marketing strategy called "segmentation → targeting → positioning → marketing mix". Through all 10 classes, students will work on the case analysis and marketing strategy development according to this trend at each preparation stage. On the class day, we will discuss the group and the class as a whole and decide the direction of the strategy. In that process, each of us will look back on the flow of iterative strategy planning, so that we will soak in ourselves as a "form of thinking".
Hours per week:
Advice for students:
Since we have a variety of ages and industry cases, we can train decision making around the basic process of marketing strategy planning from both universal tasks beyond the times and state-of-the-art familiar cases. The lecture is a full-fledged case method class, but also emphasizes the aspect of bridging from foundation to application. For example, in order to avoid drowning in the vast amount of information of cases, analyze the environment appropriately using the framework acquired in "Marketing / Management Strategy Foundation", and to develop logical thinking skills honed with "critical thinking" It is effective to use proper interpretation by using. In other words, it also leads to confirmation and consolidation of knowledge to be learned or learned in the lecture of basic subjects.