MARK 3700
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MARK 3700 Marketing Research

  • Average Course Rating (from 3 Students)

    4.8/5
    Overall Rating Breakdown
    • 3 Advice
    • 5
      67%
    • 4
      33%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 33%

    • Medium 67%

    • Hard 0%

  • Top Course Tags

    Always Do the Reading

    Competitive Classmates

    Group Projects

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Marketing Research Advice

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    • Profile picture
    Jul 16, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    She's an awesome teacher that really wants you to get better as a student.

    Course highlights:

    Learning SPSS, and reading data

    Hours per week:

    3-5 hours

    Advice for students:

    Be ready to come work for the class, but it will all be worth it.

    • Spring 2015
    • JillMaher
    • Yes
    • Always Do the Reading Competitive Classmates Requires Lots of Research
    • Profile picture
    Dec 27, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    If you pay attention and are able to apply what you learn to the main projects in the class then you will excel in this class! Maher is a difficult grader, especially when it comes to presentations, but she is trying to bring out the best in you. If you get the chance to present early, take the opportunity, it will save you big on your grade.

    Course highlights:

    I have learned so much about marketING research. From target demographics, the proper way to conduct survey research, and even a new software (SPSS), this class has given me a plethora of knowledge that I can use for years to come in my career path. A lot of the instruction was focused on different types of data that can be collected and how to interpret that data into meaningful results.

    Hours per week:

    3-5 hours

    Advice for students:

    Use language and key words you use in your final presentation. Make sure you meet often with groups and finalize the details of your research early. It is easy to overlook aspects of the final project/ presentation so take your time and really focus, it could mean your grade.

    • Fall 2016
    • JillMaher
    • Yes
    • Group Projects Meetings Outside of Class Requires Presentations
    • Profile picture
    Feb 10, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Dr. Sorin is interesting. She's northern

    Course highlights:

    can be very soap-boxy and offend people sometimes,

    Hours per week:

    9-11 hours

    Advice for students:

    but she knows what she's talking about

    • Spring 2014

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