IB 4587: International Business Capstone Instructor: Kimberlee Pedersen Location: Alter Hall #233 and #034 Time: Tuesdays & Thursdays 12:301:50pm and 23:20pm Office Hours: by appointment or W 10am2pm Office Location: 554 Alter Hall EMail: [email protected]
The Evolving MNE
MOTIVATIONS, MEANS, AND MENTALITIES
What are some reasons for businesses to expand abroad?
Abroad = Opportunity
New markets Access to resources Lower costs New sources of information Expansion of strategic capabilities
Crafting and Executing Strategy!
Management's action plan
for running the business & conducting operations.
Crafting a strategy = a managerial commitment to pursue a particular set of actions
STRATEGY = Competitive Moves and Business Approaches managers e