Mktg 3501 Fall 2013 Charles Schwab, Talk to Chuck - Case Assessment (25 points)
1. What was the main reason why Charles Schwabs brand needed revitalizing? (3 points)
Answer: By early 2004, revenues were flat, and net income had declined by 39%. This
If I were in this dilemma, I would have several options. First, I would contact the stock
image company and see if they would be willing to work with me to lower the price.
Since my agency has a great relationship with them, they may be willing to work ou
Quiz: Dove HBS Case Study
1. Uniliver, the parent company of Dove, has how many brands? (2 points)
Your answer: 400
2. Why does Unilever want fewer brands? (2 points)
Your answer: Less brands, Masterbrands, allows Unilever to centralize it
AD Lab 6-B: Starbucks and the Product Element
Zappos is a good example of a company that is successful because of its product element.
Zappos offers consistently great customer service (free shipping both ways, 365 day returns,
etc.). Their employees are
Started in 1970 in Boston by Jim Mullen
Creative, direct response, public relations
6 offices including headquarters:
Names: MRI Plus In-class Activity
I will put you in pairs in a breakout room you and your partner need to do the following:
o Choose any existing product on the market.
o Go to www.mriplus.com and log in.
o Create a list title it whatever you want.