Final Exam Concepts
Customer Equity, Lifetime value
Market Segmentation, Target Marketing, Positioning
Ways to segment the consumer market, business market, international market
Target Market Strategies
PRM and Value Delivery Networks
Make Copiies As Needed
Make Cop es As Needed
REVISION OF STRATEGIC PLAN
Have you had to revise your mission statement?
If so, why?
If so, how?
How effective was your firm in attaining the goals
Hello MKTG 2101 Students!
My name is Heather and I am the representative for Pearson (your textbook publisher) at
Temple University. I understand there is a lot of information that comes your way at the
beginning of the semester. Please take a few minutes
Textbook Purchasing Options for MKTG 2101: Marketing Management
ALL THREE (3) items listed below are REQUIRED course materials for MKTG 2101
1. Armstrong & Kotler Marketing: An Introduction, 11th edition (softbound, eTextbook, or SVE)
2. MyMarketingLab: A