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    MichaelP.Licata, StephenA.Stumpf, AnthonyH.Catanach, KevinD.Clark, AbrahamJ.Gafni, WilliamP.Wagner, WenhongLuo, QB.Chung, MichaelF.Peters, JamesJ.Reaves, AlanJ.Donziger, CherylJ.Carleton, PeterA.Zaleski, DavidM.Fiorenza, GaryMottola, WenMao, JosephA.Suprenuk, DavidR.Shaffer, MaryElizabethC.Pfeil, PaulE.Hanouna, DavidF.Huting, RobertN.West, JohnO.Matthews, RobertT.LeClair, CharlesDavidson, JamesSebra, BretR.Myers, forestjacobs, NicholasM.Rongione, DennisR.Kuhn, DebraA.Arvanites, RobertL.Nydick, JoachimRebholz, QuinettaRoberson, SohailS.Chaudhry, WilliamB.Bregman, ChristopherP.Dallas-Feeney, PeggyE.Chaudhry, JamesW.Chan, MarkF.Partridge, ThomasJ.Coghlan, MatthewJ.Liberatore, LynnM.Brooks, JaniceC.Sipior, ElliotB.Sloane, DanielWright, EricJ.Karson, JosephGekoski, Hae-KyongBang, AronteM.Bennett, SuzanneWaltz, EricJ.Martin, C.RaymondTaylor, JohnC.Kozup, LanN.Chaplin, JeremyKees, MichaelD.Kearney, PhilipG.Bonner, JulieRagatz, WilliamJ.Hurley, BrianR.DiDonato, LuisLacouture, NoahP.Barsky, AnthonyZiccardi, JamesD.Carter, GlennBoseman, RonaldP.Hill, ArthurJ.Patten
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  • 79 terms

    Term:

    What is a STRATEGY?

    Definition:

    favorable competitive position, profitable, and sustainable over the long run

    • Strategic Marketing Mid-term
    • 79 terms
    • Vocabulary for Strategic Marketing Mid-term. Find, create, and access Marketing, flashcards with Course Hero.

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