Bus 635 Marketing Widerner University
1. Product differentiation refers to
a. a good, service, or idea consisting of a bundle of tangible and intangible attributes
that satisfies consumers' needs.
b. the unique combination of product benefits received by
BUS 635 Marketing WidenerUniversity
1. Penetration pricing refers to
a. charging different prices to different buyers for goods of like grade and quality.
b. setting the highest initial price that customers really desiring the product are
Bus635 Quiz 3
1. Tariffs refer to
a. government payments to companies or industries that primarily serve to create
competitive advantage for domestic products.
b. government taxes on products or services entering a country that primarily serve to