VIDEO CASE 10 X-I: Breaking the Barriers of Sound with New-Product Development
Xl started as a simple idea for a business
school project and has quickly grown to
become the foremost leader in waterproof,
sweatproof, and weatherproof audio
Running Head: PRUSASIVE RECOMMENDATION
The purpose of this letter is to state my recommendation on implementing a random
urinalysis testing program for the employees at Medequip, Inc. The program should
include two parts, a random test before work and a
Carmex Case Study
Question 1: What are the advantages and disadvantages for the Carmex marketing team in
collecting data to narrow the flavor choices from three to two using (a) an online survey of a
cross-section of Internet households or (b) an online s
Question 1: What are the point of difference, or unique attributes, for X-1 products?
Their special size ear phones for women is a very unique attribute of X-1 products, since women
tend to have smaller ears than man. Therefore, it is difficult f
VIDEO CASE 6
Let me tell you a little bit about the his-
tory of Trek, says Mark Joslyn, vice
president of human resources at Trek
Bicycle Corporation.-its a fantastic
story, he continues proudly, Its a
story about a business
ViDEO CASE 8
on 8_4" What makes social media social is its
Camex cfw_A 1 give and take, says Jeff Gerst of Bolin
' Marketing, who manages the Carmen
social media pmperties. By give Gerst
is referring to the feedback consumers
send on socia
1. a) whom did Hamdi Ulukaya identify as the target for his first cup of Greek yogurt?
His target was to hit the mass market or the major market of American consumers.
b) what was his initial 4Ps marketing strategy?
Hamdi and his team aimed a
Question 1: What is the role of buying center at Trek? Who is likely to comprise the buying
center in the decision to select a new supplier at Trek?
The buying center at Trek is in charge of finding the best suppliers for the companys purchase.
Marlin Alicea Fernndez
Student ID 1588416
BUS 635 Marketing
1. a) Chobani aimed their product to individuals who never liked yogurt. The yogurt that
Chobani created was aimed to be what the rest of the world was eating.
b) The Chobani Product: Chobani cre
Description: The datafile contains 534 observations on 11 variables sampled from the Curren
Variable names in order from left to right:
EDUCATION: Number of years of education.
SOUTH: Indicator variable for Southern Region (1=Person lives in Sout
Issued capital stock for cash
1/4/2016 Office equipment
issued capital stock for equipment
1/5/2016 Rent Expense
Paid Cah for rent for the month of january
1/6/2016 Office Supplies
First and foremost, Janice is supervisor at Zotos therefore she has managerial obligation towards
that diner. She is responsible towards the work place as well as towards the financial position of
The first thing that must be taken care of in o
Distribution of Estate Assets
Where will your estate go?
3) Government (Taxes)
Important Estate Planning Documents
Effective Estate Planning Can Save Your Heirs Frustration and Fin
Goal: Purchase a home for $300,000 in eight years with 20% down payment. (By at time, Benjamin
should be a partner of the firm). Housing costs are expected to increase with inflation. They tend to
keep the current home as a rental property.
Overview of th
Goal: Provide each child with up to $15,000 per year for college education for up to four years in
addition to the trust fund.
Saving for Scott College
Overview of the Current Financial Situation: You have no savings for him as of now. Due to major debt
OVERVIEW OF LONG TERM CARE (LTC) INSURANCE
Higher net worth individuals often consider "extended health care", as a personal
risk for which they can self insure or insure with third party LTC coverage.
Long-term-care insurance can be risky and is often
Long-Term Care Insurance
Overview of LTCI
o Provides life-long coverage for activities of daily living (via in-home care or assisted
o Coverage would be provided when needed, regardless of age
o Payable if claimant cannot complete 3 of 5 activitie
Week 2 Case Study Assignment Apple 2015
1) Apple did better in its iPod business than it did in its PC business. Explain why.
Between 1985 and 1997, under the management of Sculley, Spindler, and Amelio, Apple focused
on competing with IBM by produc
The main reasons that Michelle failed to change the behavior of the teachers was she did not follow the
frame work of the transformation in the right order or take the right actions at each stage. The process
includes eight different stages, such as, esta
Case Analysis of The Team that Wasn't
After reading through the whole story, people might be skeptical that Randy is the crux to
ruin the team harmony. Isolating Randy out off the team would be the most efficient way to get
work done. However, there are o
After reading of Ethics: A basic frame work and the documentary on Michelle Rhee, I concluded that
teaching to test is unethical. The main purpose of teaching to test is achieving higher score without
actually knowing all the knowledge from the materials.
1. What is a strategic-control system? Give examples.
A strategic-control system is a system to support managers in assessing
the relevance of the organizations strategy to its progress in the
1. What are the strategic management responsibilities of a business-unit manager? Please
explain what each of these responsibilities entails.
The major strategic management responsibilities of business-level m
Chapter 1 Answers
Explain each of the component activities in the definition of the
strategic management process. Which of these activities do you think
is most important to the success of an organization? Why?
The components of the strategic ma
7. What is the controversy about the use of food and beverage minimums in
Club governing board think members should pay something for having easy
access to the clubs superb food and beverage facilities.
Most members use the clubs food and beverag