Chapter 7 Notes
A broadcasting station that aligns itself with a network.
Vacuum tube developed by DeForest that became the basic invention for all
radio and television.
Total sale of broadcast airtime.
Chapter 6 Notes
The practice of requiring exhibitors to rent groups of movies (often inferior)
to secure a better one.
Filmmaking characterized by reduced risk taking and more formulaic
movies; business concerns are sai
Chapter 14 Notes
The standard for libel in coverage of public figures consisting of "knowledge
of its falsity" or "reckless disregard" for whether or not it is true.
The application of metaethics and normative ethics to very s
Chapter 8 Notes part 1
La Carte Pricing
Charging cable subscribers by the channel, not for tiers.
1962 law requiring all television sets imported into or manufactured in the
United States to be equipped with both VHF and UHF recei
Chapter 9 Notes
Video games produced expressly to serve as brand commercials.
Primarily online games supporting an idea rather than a product.
Classic games most often played in spurts and accommodated by smallscreen
Chapter 12 Notes
Online advertising messages akin to billboards.
In advertising, placement of advertising in media in compensated, at
typically 15% of the cost of the time or space, through commissions.
Measuring the effec
Chapter 11 Notes
N. W. Ayers & Sons
Advertising agency that began to offer public relations services to their
PR in support of social issues and causes.
Different Stages of Public Relations (In History)
Early Public Relations
Chapter 10 Notes
The massive electronic collection and distillation of consumer data.
The lack of technological access among people of color, people who are
poor or disabled, and those in rural communities.
Chapter 8 Notes part 2
Audio and video transmitting system in which super-high-frequency signals
are sent from land-based to land-based point.
Multiple System Operator (MSO)
A company owning several different different cable television ope
Rebecca Meyer Professor Lyons Communications 272 9 November 2009
What are the positive aspects of videogames? When kids are little, they are constantly told by their parents that videogames rot your mind. In reality there are many positive aspects to vide
Rebecca Meyer Professor Lyons Mass Communication 272 B December 2009 When the internet became more readily available to the public in the early 1990s, the world of mass communications amongst Americans changed. Mass communication is the process of
Chapter 13 Notes
The theory that media may not tell us what to think but tell us what to think
Attitude Change Theory
Theory that explains how people's attitudes are formed, shaped, and changed
and how those attitudes influence behav