Not too easy. Not too difficult.
The professor is incredibly passionate about the course. He wants to hear your opinion and he will embellish on it and make it out to be a broader understanding.
I am currently taking the course so I cannot really say the end goal of what I am going to learn. However, the final project for this course is a complete marketing plan to really help you grasp the understanding of the whole course.
Hours per week:
Advice for students:
You do not need the most up to date version of the textbook, you can go as far back as edition 6 and it will have the same course material. Make sure you pick your group very well, the case studies and the marketing plan are all as groups so you need to make sure the people you pick will work with you.