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MRKT 5500 Strategic Marketing

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  • Professor:
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    JohnJ.Krupa, JosephE.McWilliams, KristenM.Regine, BarbaraJ.Nauman, GaryG.Gray, MinG.Kim, EdwardM.Korry, JOHNKRUPA
  • Average Course Rating (from 1 Student)

    5.0/5
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    • Profile picture
    Dec 31, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    The professor is incredibly passionate about the course. He wants to hear your opinion and he will embellish on it and make it out to be a broader understanding.

    Course highlights:

    I am currently taking the course so I cannot really say the end goal of what I am going to learn. However, the final project for this course is a complete marketing plan to really help you grasp the understanding of the whole course.

    Hours per week:

    3-5 hours

    Advice for students:

    You do not need the most up to date version of the textbook, you can go as far back as edition 6 and it will have the same course material. Make sure you pick your group very well, the case studies and the marketing plan are all as groups so you need to make sure the people you pick will work with you.

    • Winter 2016
    • JOHNKRUPA
    • Yes
    • Group Projects Participation Counts Great Discussions

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