In 2008, Canadian musician, Dave Carroll, was flying on United Airlines from Halifax,
Canada to Omaha, Nebraska with a quick layover in Chicago. While he was waiting for the
plane to take off in Chicago, a few passengers had noticed that the ai
Week 2 - Questions
1. When referring to the strategic planning process for social media campaigns,
what is meant by the creative experience strategy? Give a successfully executed
Message strategy refers to the creative approach that is used
Chapter 1 Questions
1. Explain how Chipotles Scarecrow Campaign was a successful example of a
brand leveraging social media across paid, earned, and owned media.
Chipotle is successful at marketing because they go out there and spend
the necessary money.