2/21/14-Attitudes and Behavior-How they relate
-Meta-analyses: Big in attitude research. Does a statistical analyses. Take
studies in particular area, summary data, and aggregate them. Come to some
sort of criteria of how to rate what youre studying.
Heuristic-rules of thumb, approximate guidelines to get you through a situation.
1) Availability- when we try to figure out the likelihood of something is
based on how easily we can think up examples.
2) Representativeness- when making judgments, you try
-Moving on to chapter 6
-Cognitive dissonance, it is difficult to maintain conflicting information in our
heads, trying to bring them to some sort of consistency. We dont like the
-The need to preserve a positive self-image is a strong f
-Observer Effect- When getting impression of person for first time, this effect
predicts we will be more attuned to those characteristics we ourselves value or
think we have.
-Self-Based Heuristic- When filling in the blanks of meeting person, if the
Conformity and Obedience.
-We need both in order to live in a safe environment.
-When obedience has people acting in anti-social behavior, destructive to society.
-Is this pure obedience to the authority, or trust in the experimenter in Milgram
2/26/14-Rational Factors in Attitude Change
-If there is no difference in quality between products they have to use peripheral
persuasion to get consumers to buy them. Peripheral has to be constantly
reinforced in order to keep the message going.
3/18/14-Chapter 9, Group Processes
-Heard does not like this chapter.
-It has taken 25 minutes to start class
-The mere presence of others make us more alert and more aroused. More
energy and better performance. However, there may be evaluation
Composite photos look more attractive than the individual. Gets you closer to the
average. Balances out bad features.
-Physical is about the now, and men are more likely to engage in this but females
do this as well.
-Long term stability, men still favor
Post Decision Dissonance- once youve made such a decision, we try to
persuade ourselves that we have made the right decision after the fact. Thinking
otherwise is not comfortable.
Impact Bias- We overestimate how much pain and experience an upcoming
vs. peripheral traits
When forming an impression, an observer does not weigh every observed trait
equally. There are some traits that the observer will consider more than others
when forming his ultimate impression. This concept was a