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BUS 366 Consumer Behavior

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Consumer Behavior Questions & Answers

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  • 31 terms

    Term:

    Behaviorists

    Definition:

    A schol of though that maintains that learning involves an individual forming connections between stimuli and between stimuli and responses; reinforcement is involved in making these connectionsdefinition

    • Chapter 6 Key Words
    • 31 terms
    • Vocabulary for Chapter 6 Key Words. Find, create, and access flashcards with Course Hero.
  • 17 terms

    Term:

    Absolute Threshold

    Definition:

    A type of awareness threshold where the minimum value of a stimulus is capable of being consciously noticeddefinition

    • Chapter 5 Key Terms
    • 17 terms
    • Vocabulary for Chapter 5 Key Terms. Find, create, and access flashcards with Course Hero.

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